MultiChoice Nigeria has reduced the price of its DStv decoders by half, decreasing the cost from ₦20,000 to ₦10,000.
The company announced that the move aimed to attract more customers and curb declining subscriptions.
In a statement issued on Tuesday, the company's Chief Executive Officer, John Ugbe, explained that the offer aims to reward customer loyalty and provide increased value to subscribers.
He said, “We want to ensure our customers feel appreciated and have access to the best entertainment every day. The ‘We Got You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.
By repositioning itself as a platform for daily value, DStv aims to encourage content discovery across a wider array of genres, including movies, drama, kids’ programming, and news.
“This means more channels, more shows, and more reasons to tune in every day,”
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